We Are Human-Centered, Results-Oriented, And Passionate About The Impact Our Work Can Have On Organizations And People.
Every project we take on comes with a different set of parameters that we engage when we create solutions for our clients. Each approach is unique, each solution is unique, and each client is unique for us. We strive to create both lasting results and lasting relationships.
We Provide 4 Areas of Service
We help companies connect with their customers and employees.
We create exceptional experiences. We diagnose pain points, innovate and improve products and services, and engage employees to be active participants in service delivery and corporate culture.
We design with intention.
We translate strategic objectives into products, services and communications that are useful, usable and desirable. We design B2B and B2C communications, interfaces of web sites and mobile apps, and more. We align business goals with end user needs, and do so in a way that is distinctive and engaging.
ARCHITECTURE + INTERIORS
We understand how people interact with places.
Our approach marries theory and practicality so as to push boundaries and deliver results. We have extensive experience in the hotel and tourism sectors as owners, architects and developers; the insights from those roles directly influence the work we undertake.
We follow our instincts and nurture our passions.
We innovate, explore and invest. We devote a percentage of our time to ventures developed in house and with select partners. This lets us flex our creative muscles and better empathize with our clients’ business realities. See our latest venture building project>
We Create in Many Forms
All Architecture + Interiors Engagement + Communications Public Speaking Startup Strategy + Product Innovation Web + App Design
Experiencing Customer ExperienceEngagement + Communications / Web + App Design View Project
Starting Up a StartupStartup / Strategy + Product Innovation View Project
RugYourCity Design Challenge: Los AngelesStrategy + Product Innovation View Project
Thought Leadership IRLStrategy + Product Innovation View Project
A New Name Needs a New FaceEngagement + Communications View Project
A Design Resource Re-brandedEngagement + Communications View Project
We Collaborate With Clients Across Continents and Industries
FourByNorth made significant contributions to the program with both their ideas and services/end products they delivered. Their professionalism and commitment made them a very valuable partner.Elsa Pekmez Atan (SVP, CEO Stratejik Ofis, Finansbank, TURKEY)
Having worked with a number of creatives and designers from all over the world, I could say that the comfort zone Erin and her team created for us brought out the “inventiveness” in us and made a great difference. They successfully handled one of our major website projects and delivered a lot more than we could dream of. They approached the project with the right questions in mind and were very thorough in their analysis and research, and were so systematic in delivering outlines, sketches, mindmaps (even moodboards), wireframes, content drafts in the earlier phases of the project, we had a very clear understanding of what the result was going to be like. I would love to cross paths with her team once again in another exciting project.Ali Özgür Arslan, Head of Communication at Ozan.com
From strategy through execution, you have managed the project with extreme vigor, vision and attention to detail.Ozlem Tuskan (Brandseers Founder, Director of Strategy, UK & TURKEY)
4xN nailed it. They produced gorgeous designs that embodied the spirit of our organization—and seamlessly managed the entire process so that I could stay focused on our business. I can’t wait to send more work to Erin and her dream team.Kerry Bodine (KB & CO Founder, Author and Customer Experience Expert, USA)
Meet The Team
We're a Diverse Bunch of Critical Thinkers + Exuberant Makers
The combination of consulting and design services may not seem like an obvious union, but for Erin, ‘making’ is the natural extension of ‘thinking.’ She is passionate about the value that an interdisciplinary approach brings to the table, and this philosophy drives her career as a consultant and designer. At FourByNorth, Erin leads strategic consulting and design projects and guides the long-term vision of the studio.
Mehmet is equal parts entrepreneur and architect, lending him a unique perspective in the design and construction landscape. Not only is he driven by the realities of the bottom line, but he brings both creativity and intellectual rigor to his work. At FourByNorth, Mehmet sets the agenda for architectural, spatial and furniture design.
Jesús Bergua OreroDesign Director
Jesús uniquely couples his experience in graphic design with a background in engineering and a passion for video and photography. Equally at home creating perfectly precise works, as well as sketching and brainstorming ideas, he sets the bar for quality and creativity at FourByNorth.
Selma SönmezKnowledge and Operations Coordinator
Discovery is at the heart of Selma’s approach to her work and her life. A multitude of experiences in industries ranging from interior design and construction to hotel management and cooking under her belt, she maintains an efficient approach to managing her colleagues and her work. At FourByNorth she manages our daily operations and maintains our vendor relations.
On Our Minds
January 23, 2017
I did all the rituals common to soon-to-be parents: showers, shopping, organizing, planning. But while I was flooded with the urge to prepare for my young one, I was equally filled with the urge to nurture something else: my career. Perhaps it’s because my generation has been inundated on whether women can, in fact, have…
inspiration / Uncategorized
January 16, 2017
Don’t dwell on the negative. If there was ever a time this was true, it’s this year. Whether it’s in your business or in your personal life, don’t let a failure color your entire year. So you sent a newsletter that had an abysmal open rate. Open up those analytics, look at what people did…
Collaboration / Project management / UX Design
April 21, 2016
PART TWO 6. Build your email list. BUILD IT. If there is ONE THING you should take away from this is: Build. Your. Email. List. Email continues to be one of THE MOST EFFECTIVE marketing channels available. When a Facebook ad CTR hovers well below 1% across the globe, 25% of people still open emails, not…
April 14, 2016
PART ONE One of the benefits of working with an outside consultant is that you have the luxury of pulling from their experience. Usually, this is deep knowledge gained from working on a large volume of projects over a long period time. The past year of booting up Floorplan Rugs deepened our existing knowledge and also…
architecture / inspiration
April 5, 2016
What better topic for us to address than the collision of tech-based service design and real estate development, especially when we are living in a city seeing a tremendous spike in home prices, right at the same time short term rentals are increasing? This is a subject we plan to dive in deep, but for now,…
architecture / innovation / inspiration
April 5, 2016
When any great practitioner passes — especially suddently — it gives us a moment of pause (and probably fear) to reflect on the true import of their work and the impermanence of life. It was just a few weeks ago that I was embroiled in a conversation about feminism and professionalism, particularly in male-dominant fields,…